Andrew Mardon
I help commercial, sales and trade marketing teams build capability they can use on the job — through assessment, process work, and training.
I have over 25 years experience in Sales & Marketing, predominantly in FMCG.
My goal is to help people build the skills, knowledge and behaviours needed to be successful and reach their targets.
I often work with a team of equally experienced consultants and L&D professionals to ensure expertise across a range of industries, categories and geographies.
What We Do
Capability Development and Consulting Services
Learning and Development
Persuasive selling · Effective presentations · Negotiation · Key account management · Data to insight · Category management · Category-based selling · Promotion effectiveness · FMCG strategy · Finance for non-finance · Merchandising · Steps of the call · Coaching · Distributor management · Omnichannel excellence · Full sales academy
Commercial Process Excellence
Competency framework development · Trade terms optimisation · JBP process and moderation · Route to market strategy
Commercial Assessment
Competency assessment · Commercial audit · Voice of the customer
Where We Work
Industries: FMCG retail · FMCH pharma · Luxury retail · B2B · Automotive
Functions: commercial management · sales teams · trade marketing teams
Geography: Based in the Middle East but global experience
